Voice-Driven Copy for Human People.


Weirdly right.


Strategy and copy for rebellious, women-led companies

What if you had a little candy-filled trap to excite your most brilliant customers? And what if that trap contained an underground dance party where every participant had to come dressed like a Hello Kitty goth*? I’m gonna make you that type of cult sensation. And then into a sellout sensation.

I’m not here to give you "the right words in the right order" like the other guys. I’m here to push your comfort level. To uncover a business strategy that blends your goals and your audience’s dreams into a single word-based package. And then I use that information to persuade potential clients to take a chance on you.

*Did you guys know that Hello Kitty’s real name is Kitty White?!!? 


“She was a delight to work with!”

I loved working with Kallie on my latest website project. She captured the vision perfectly—and she took the jumble of information that I gave her and spun it into gold. I’m more than happy with the magnetic copy she created for this brand. (Also, let’s be honest: she finished this project for me AHEAD of schedule, and that’s my favorite thing ever.)
— Sarah Tempte, Messaging Strategist, Sarahtempte.com
Kallie was a delight to work with! I worked with her to polish some marketing copy for my business. She responded quickly, and had insightful questions and comments that made me dig deeper into the topic, she streamlined the focus for the outcome I wanted, and I ended up with a more thought-out final product. I would definitely work with her again!
— Maggie Giele, business and marketing strategist
I got Kallie to write the copy for my website, and what she created was amazing. She really captured the essence of what I was trying to achieve of having much more fun engaging copy which represented my personality. I would definitely recommend Kallie. She asked all the right questions to get to know me and I couldn’t be happier with the results.
— Abby Sealby, owner of Wave Studio